Wellington Underground Management

Shortcrust (The Label) aims to be the least flaky music company in Wellington. We are a music label and management company that dabble in booking and promotion. We represent local artists looking to grow into the music scene of Aotearoa in the way they want to grow.

Our vision is to stay tied to the roots of Wellington, helping the artists among those roots. Shortcrust wants to create strong relationships that we can all enjoy, benefit from and grow within to better ourselves.

Shortcrust is the overarching label and brand of artist management work. Managers under the Shortcrust umbrella manage their own artists while sharing knowledge, information and help between each other to create the best success and relationships possible

Shortcrust wants to learn the values of the artist so that we can find out how to pursue what they want to pursue. What do they want to gain from this relationship?

We call it an agreement that we will look out for each other in the industry.

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Listen up

Introducing... 'Texasman' by Sig Wilder and Friends. Out and in your ears on Oct. 27th.

"Texasman is about the past - about youth and its tendency to slip away. The song concerns the time I lived in Austin with an indie pop band. We were living far away from home with big plans and dreams. The Texas man in the song is the one and only Willie Nelson."

With the stunning Texasman music video from @taylornixonfilm being released soon and a yet-to-be-announced live performance incoming, get cozy with this little snippet 🤠

texasman
I’m looking up at your highlights
down here pining the spotlight
truth is love
the truth is on the other side
I still can’t reach
still some dull shade of green


Our Partners

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